Milton Berle

 (July 12, 1908 – March 27, 2002)
As the host of NBC's Texaco Star Theater, he was the first major American television star and was known to millions of viewers as "Uncle Miltie" and "Mr. Television" during Yesterday Television's Golden Age.

At one million dollars a year, NBC signed him to an exclusive, unprecedented 30-year television contract in 1951.
Texaco pulled out of sponsorship of the show in 1953. Buick picked it up, renaming to..... The Buick-Berle Show.