The Dinah Shore Show is an American variety show which was broadcast by NBC from November 1951 to July 1957, sponsored by General Motors' Chevrolet division.
For most of the program's run, it aired from 7:30 to 7:45 Eastern Time on Tuesday and Thursday nights, rounding out the time slot which featured the network's regular evening newscast (John Cameron Swayze's Camel News Caravan), which, like all such programs of the era, was then only 15 minutes in length.
The Dinah Shore Chevy Show was broadcast on NBC from October 1956 to May 1963. The series was also sponsored by the Chevrolet Motor Division of General Motors and its theme song, sung by Shore, was "See the U.S.A. in Your Chevrolet", which continued to be used in Chevrolet advertising for several more years after the cancellation of the show.
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